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Marketing & Distribution

Okumaye Publishing undertakes marketing and distribution through both Direct Distribution Network and Marketing Channels. At inception of publishing - prior to qualifying as a small publishing company upon publishing ten(10) books - the company printed and distributed through Ingram and subsidiaries, which effectively provided the marketing channels; however, upon becoming a small Traditional Publishing Company, the company started the process of establishing Direct Distribution Network in parallel with the Marketing Channels of Ingram.

By the Channel services, the company positioned itself well as to have its books distributed through Ingram Contents, Baker and Taylor, Barnes and Noble, Amazon and BooksAMillion, and aggressively works with the Marketing Channels to ensure that the books are being distributed by these well-recognized globally respected distributors.

By the Direct Distribution Network, the company hopes to establish parallel relationship with the distributors already distribution for the company within the Marketing Channels, as well as compile its own database of libraries, research centers and bookstores to sell directly to for onward distribution of its books.

Most significantly about the Direct distribution Network, the company gets to create the potential of finding shelf-space in some bookstores. Shelf-spaces, of course, as well known is crucial to the effective sales of books, because as the psychology book purchasing suggests, readers generally buy books on bonding with the books resulting from having the chance to pick-up the book from shelves in bookstore and to hold, read, and develop a feel for the book.


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OkumayeTM is Trademark and Imprint/Brand-name of Okumaye Publishing Company, Inc. Copyright 2008 - Okumaye Publishing Company, Inc. All rights Reserved.